Harley Division X440 Launched :- Harley Division has surprised the Indian automobile market with the launch of the Harley Division X440, a bold and unconventional offering that blends rugged SUV character with premium comfort and aggressive pricing. Known globally for its strong brand identity and power-focused machines, Harley Division’s entry into the SUV-inspired segment signals a fresh approach aimed at buyers who want strength, style, and road presence without stretching their budget.
The Harley Division X440 is designed for modern Indian families and long-distance drivers who demand durability, high mileage, and a luxurious cabin experience. With a powerful 2.4L diesel engine, an impressive 45KM/L mileage, a big touchscreen infotainment system, and a luxurious SUV-style design, all starting at just ₹2.45 lakh, the X440 positions itself as a value-driven yet premium-feeling vehicle for 2026 buyers.
Design & Interior Appeal
The Harley Division X440 features a bold and muscular SUV-inspired design that instantly stands out on the road. Its upright stance, wide body profile, and strong character lines give it a commanding presence. The front design looks aggressive yet premium, while the overall proportions reflect strength and stability. Inside, the cabin is designed to feel spacious and luxurious, with well-finished panels, comfortable seating, and a layout that prioritizes both driver and passenger comfort, making it suitable for daily use as well as long journeys.
Engine Performance
Under the hood, the Harley Division X440 is powered by a robust 2.4L diesel engine engineered for torque-rich performance and long-term reliability. The engine delivers strong low-end pulling power, making it ideal for city driving, highway cruising, and carrying passengers comfortably. Acceleration feels smooth and controlled, while the diesel setup ensures durability and consistent performance even under demanding driving conditions. This engine is tuned for balance, offering both strength and efficiency.
Safety Features
Safety in the Harley Division X440 is supported by a strong body structure and stable chassis tuning. The vehicle offers confident road grip, predictable handling, and reliable braking performance, which together enhance driver confidence. Its SUV-style build and solid construction contribute to occupant safety during daily commuting as well as highway travel, making it a reassuring option for families.
Mileage & Fuel Efficiency
One of the biggest highlights of the Harley Division X440 is its outstanding 45KM/L mileage, which is exceptional for a diesel-powered vehicle with an SUV-like design. Efficient engine tuning and optimized power delivery help reduce fuel consumption significantly. This high mileage translates into lower running costs, making the X440 an economical choice for buyers who travel long distances regularly.
Ride Comfort & Driving Experience
The Harley Division X440 is tuned to deliver a comfortable and composed ride. Its suspension setup absorbs road imperfections effectively, ensuring a smooth experience on city roads and highways. The cabin remains stable and quiet, enhancing comfort for both driver and passengers. Light steering response and balanced handling make the vehicle easy to drive, even in congested traffic conditions. Harley Division X440 Launched
Technology & Big Touchscreen
Technology is a strong focus in the X440, highlighted by a large touchscreen infotainment system that enhances the in-cabin experience. The display offers clear visuals and easy access to entertainment and vehicle information. This modern feature adds a premium touch to the interior and improves overall convenience during daily driving and long trips.
Ownership Cost & Reliability
The Harley Division X440 is designed to be affordable not just at purchase but also in long-term ownership. The efficient diesel engine, strong build quality, and simplified mechanical setup help keep maintenance costs under control. Combined with excellent fuel efficiency and durable components, the X440 offers a low-cost ownership experience that appeals strongly to budget-conscious buyers.
Price & EMI Details
The Harley Division X440 has been launched at an extremely aggressive starting price of ₹2.45 lakh, making it one of the most affordable vehicles in its category. Easy EMI options are expected to start from around ₹4,000–₹5,000 per month, depending on down payment and loan tenure. This pricing strategy makes premium SUV-style ownership accessible to a wider audience.
Final Words
The Harley Division X440 brings together strong diesel performance, exceptional mileage, modern technology, and a luxurious SUV-inspired design at a shockingly affordable price. With its 2.4L diesel engine, 45KM/L mileage, big touchscreen, and comfortable cabin, it stands out as a practical and value-packed option for Indian buyers. For those looking for a powerful, efficient, and budget-friendly vehicle with premium appeal, the Harley Division X440 emerges as a bold and compelling choice.